Launching a Mass Media Campaign free essay sample

This seemed very attractive to revolving prime customers. Low interest rates are always attractive to revolvers than transactors. Previously subprime customers were ignored and Capital One is offering products to them which were not available earlier. Further Capital One didn’t rely on reward programs or partner in Canada. Reward programs are generally desired by super prime costumers. What do they think about the brand now? Up until now, Canadians primarily knew Capital One as a price player. But because of U. S. dvertising spillover few of them are aware of it as â€Å"great value without the hassle. † What should they think after seeing the ad? The target audience should feel that Capital One offers a great value and hassle free transactions. Subprime customers should be able to feel that they are no longer ignored and new offers have come for them and that they can also have credit cards now. We will write a custom essay sample on Launching a Mass Media Campaign or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prime revolvers should be able to think of replacing their primary card with Capital One because of its low cost or other rewards. Others should feel Capital One is more convenient and it offers better service than other banks. Proposition/ USP? * Offering the lowest rates in the country, much below its competitors * Constantly provide new products to perfectly align to the needs of select customers Substantiation In print ads, substantiation can be done by comparing different credit card services as shown in Exhibit 10. This will help customers in evaluating different offers. In mass media they can say that they are offering the lowest rates in the country. Tone of Voice: The tone should be humorous, creative and musical. In the test scores of their ads it was found than branding, enjoyment, unique/interesting are the top three features required. â€Å"Hands in Pocket† campaign was very effective for Canadian market. At that time top5 Canadian banks charged high rates of around 20% and Capital One offered lowest rate in the country. This ad shows that the Big 5 Canadian banks constantly have their ‘hands in the consumer’s pocket’. It made lot of sense to the customers. Also to appeal to their love for music the tuned were composed by a Toronto composer. The tune became viral soon after its release. Campaign Requirements: * Create brand image for long term goals of influencing customer satisfaction and behavior * Since there is similarity in products offered, brand personality is particularly important for long term success * Needs to be creative and include power idea, inherent drama and music(use of jingles) * Should be visually arresting, reward the customers, unexpected and with clarity

Free Essays on Sex In Advertising

SEX IN ADVERTISING Sex sells. A truth known in advertising, this famous clichà © has become the core of most American advertising tactics. In everyday life, the average buyer is subjected to thousands of ads each day, many of which contain sexual imagery. Flipping through a 200-page Abercrombie and Fitch clothes catalogue and searching on their internet site, you notice something odd–the models are not wearing any clothes. Not only are they buff, and naive looking, men and women nude, but they are posed in numerous sexual poses. The issue includes a shot of a girl at the seashore arching her back, putting her fingers through her hair, naked from the waist up, and a hot guy wearing a wet T-shirt and nothing else ...grabbing his crotch; other shots contain group kisses. Also when I first entered the site the first picture that came up were 4 guys laughing together with no clothes on. Near the end of the catalog that comes out every quarter, finally, there are clothes showed, modeless. I believe t he creators of their advertisement needed a way to show their non-sexual clothing in a sexual way to get the buyer to be intrigued about wearing it. Abercrombie obviously is doing well if they have been around since 1892. Eventually, sex sell ads will seem like they are getting old so I think that in order to avoid this occurrence, balancing appropriate influential tactics with promotional advertising would be the best thing to do.... Free Essays on Sex In Advertising Free Essays on Sex In Advertising SEX IN ADVERTISING Sex sells. A truth known in advertising, this famous clichà © has become the core of most American advertising tactics. In everyday life, the average buyer is subjected to thousands of ads each day, many of which contain sexual imagery. Flipping through a 200-page Abercrombie and Fitch clothes catalogue and searching on their internet site, you notice something odd–the models are not wearing any clothes. Not only are they buff, and naive looking, men and women nude, but they are posed in numerous sexual poses. The issue includes a shot of a girl at the seashore arching her back, putting her fingers through her hair, naked from the waist up, and a hot guy wearing a wet T-shirt and nothing else ...grabbing his crotch; other shots contain group kisses. Also when I first entered the site the first picture that came up were 4 guys laughing together with no clothes on. Near the end of the catalog that comes out every quarter, finally, there are clothes showed, modeless. I believe t he creators of their advertisement needed a way to show their non-sexual clothing in a sexual way to get the buyer to be intrigued about wearing it. Abercrombie obviously is doing well if they have been around since 1892. Eventually, sex sell ads will seem like they are getting old so I think that in order to avoid this occurrence, balancing appropriate influential tactics with promotional advertising would be the best thing to do.... Free Essays on Sex In Advertising Using sexually provocative material makes advertising more effective. Many people have different opinions on this controversial issue. Sex is appealing and sex in ads often makes the ads appealing also. Although some companies say they never use sex to help any of their products sales. Could it be found through research of sexual ads, magazines, movies, and interviews that using sexually provocative advertising is or isn’t effective? Using sex in advertisement has its double standards, because what is considered to be sexy to a man may be trash to a woman. In some cases the product is overshadowed by sex anyway, that’s all that most males will remember, the sexual content. (www.wsu.edu:8080/~taflinge/sex.html, Richard F. Taflinge, 5/28/96) Sex in ads is seen by some of society as unnecessary and vulgar. On the other hand though, there is a percentage that thinks it’s acceptable and effective. A random number of students were interviewed at Northern Kentucky University, and were asked questions like, â€Å"Is it ok to use sex in advertising?† And, â€Å"Does it motivate you to buy the product?† (www.nku.edu/~issues/sexinadvertising/interviewnonapp.html, Kara McElwee, 3/31/04) Jennifer Drews, a student at Northern Kentucky University says she thought it was ok to use sex and she admitted it does motivate her to buy the product. Another student, Aaron Nieporte said that it’s ok for cologne ads but as for underwear it has to be sexy on him not the model. Jennifer Super said, â€Å"It’s alright to a certain extent. They tend to go overboard sometimes. It does not motivate me to buy a product.† (www.nku.edu/~issues/sexinadvertising/interviewnonapp.html, Kara McElwee, 3/31/04). Lewis Prabell said sex in advertising is ok, but it didn’t influence him to buy a product either, and Christy Doerhofer didn’t have a problem with it as long as it was tasteful and depending upon the model she might be persuaded to buy the pro...

Balkanize

Balkanize Balkanize Balkanize By Maeve Maddox A word one hears and sees a lot these days is the verb to balkanize. Especially common are impassioned warnings about something described as â€Å"the balkanization of America.† Note: the Merriam-Webster entry for balkanize is lowercase, with the notation, â€Å"often capitalized.† Balkanize was coined about 1918 as a geopolitical term to describe the political fragmentation of a specific area of the world: the Balkan Peninsula. Located in Southeast Europe between the Adriatic Sea on the northwest and the Black Sea on the east, the Balkan Peninsula is also called â€Å"the Balkans.† The region takes its name from the Balkan Mountains. It’s a very large area257,400 square miles (about the size of Texas)occupied by numerous ethnic and religious groups. Following World War I the old powers that once ruled the peninsula were replaced by numerous new states. Because of ethnic and religious differences among their populations, these new â€Å"Balkanized† states were often hostile to one another. The verb coined to described the situation in the Balkans is still used to describe actual political conditions in other regions of the world: Experts Warn of Balkanization of Libya ArabSaga: Iran-Iraq pushing for Syrias balkanization Hydropolitics Propel Balkanization in Africa A Balkanized Middle East Set To Blow In addition to political connotations, balkanize and its noun balkanization have acquired an extended meaning of fragmentation that can apply to just about anything: Balkanization Of America Accelerating We Can’t Let the Internet Become Balkanized The Balkanization of English Language and Literature Signs of Balkanization in L.A. Unified [schools] Pat Buchanan Warns against â€Å"Balkanization and Disintegration† A Warning Against Rights Balkanization Ex-KGB Analyst Predicts Balkanization of US The idea of hostility implied in the term makes balkanize a popular rhetorical choice to express negativity. The allusions to the balkanization of America focus on what seems to be a growing reluctance among legislators and various segments of the population to compromise on issues that affect the country as a whole. Note: the Balkan States are Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Macedonia, Romania, Slovenia, and three states that have emerged from what used to be known as Yugoslavia: Serbia, Montenegro, and Kosovo. A small part of Turkey also lies on the Balkan Peninsula. The Balkan States in Southeast Europe are not to be confused with the Baltic States in Northern Europe. Estonia, Latvia, and Lithuania are the countries usually meant by â€Å"the Baltic States,† but Finland and Poland also lie along the Baltic Sea. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Wether, Weather, WhetherWriting the CenturyHonorary vs. Honourary

Forensic Science 2 Essay Example | Topics and Well Written Essays - 500 words

Forensic Science 2 - Essay Example Due to his contribution in forensic science, sometimes he is referred to as the â€Å"Father of Forensic Toxicology† The police and other law enforcing agencies benefit most in forensic science as they use it as a tool for investigation and gathering the necessary evidence to close a given criminal case. As such, forensic science enables these investigating officers to analyze scientifically every piece of evidence that they come across at a crime scene and piece them together to come up with a conclusive motive, purpose, as well as evidence for the crime. For instance, they use forensic science to check on the fingerprints that they collect at a crime scene, and then use this evidence to point to possible suspects of a crime. Forensic science refers to the laboratory examination of evidence, using scientific procedures such as prototyping and anatomy. This matching of evidence from a crime scene enables the investigating officers to find important leads to the crime or case under investigating. For instance, the police can find a dead mutilated body at the crime scene and do not know whom it belongs to, and what happened in the moments leading to the person’s death. The police then apply forensic science to identify the body of the deceased, such as using fingerprints and running the results through a police database to find a matching record of the person. The scientific method shapes the prescription of forensic science because they all apply solely for the resolution of a crime or to find evidence related to a given crime. The application of science in law provides unrepuatble evidence in court for a crime because science does not lie. This helps in the fast resolution of legal hurdles and cases. For instance, a difficult case of conflicting paternity can be solved easily through application of forensic science under the examination of DNA composition of the child in question and

The Legal and Ethical Environment of Business Case Study

The Legal and Ethical Environment of Business - Case Study Example The cruise issued receipts to passengers that had a clause stating that any claim made by either the employees or the passengers must be made under the country in which the cruise flag. For this case, the cruise flag a Liberia flag hence any claim to be made must be under the Liberia law.  For a ship to operate international, it should have a country of registry for it to operate in the international water. Cruise vessels of countries such as United Kingdom, United States, Netherlands, Panama, Norway, Bahamas, Netherlands, and Liberia are provided with the flag registry. These countries are members of the International Maritime Organization (IMO) as they provide the vessel owners with the registry services and maritime expertise. In a competitive international shipping industry, flag registration requirement must be met. The first requirement is that the flag state should be a member of International Maritime Organization (IMO) that adopt the IMO's maritime safety Resolutions and C onventions and secondly is that a flag state must have an established maritime organization that is capable of enforcing all international and national regulations.  Since the DWI cruise ship flies Liberian "flag of convenient", they are normally are under a regulatory agency of maritime experts that ensure shipping companies are compliant with the laws of commercial vessels registered in that country in areas of operation procedures and practices. (International Council of Cruise Lines, 2006) DWI issued tickets to Mr. and Mrs. Lowell stating that any claim made by both the passengers and the employees against the shipping company should be made under the law of the country in which the cruise flag. The DWI cruise Minnow happened to fly Liberian flag, therefore, any claim made against the shipping company should be made under the Liberian law.  Under the Liberian law, any property of the wife belongs to the husband and she has no capacity claim for them or even claims for his in juries. When Mrs. Lowell returned to Miami, her attorney faxes a letter to DWI shipping company requesting them to send to the $10 million within 10 business day in regards to Mr. and Mrs. Lowell incident. Indeed the Lowell suffered during the robbery incident in their cabin and they lost valuable items like jewelry. But according to the Liberian law, the wife has no capacity to sue for his husband injuries and even if the jewelry belonged to her, she has no capacity to sue for them since they belong to the husband. However, Mrs. Lowell was also battered and suffered emotional distress during the robbery incident. For this case, her attorney can sue the shipping company for negligence under the law of tort. Her attorney needs to argue that Mrs. Lowell suffered after the robbery incident, therefore, sues the company for damages for breach of contract; infliction of emotional distress; assault and battery. She is entitled to remedies for damages due to negligence on the side of the sh ipping company for there was no clause on the ticket on this and they owed her a duty of care during while on their ship as a passenger. Under the Liberian law, the law of tort protects the individuals' interest in their bodily security and its objective of the remedy is to reinstate a person's initial position.

International Trade & Finance Speech Essay Example for Free

International Trade Finance Speech Essay International trade is essentially when two or more countries exchange goods and services. Many countries export their goods and services to other countries and in turn, they can also import goods and services from other countries to into their own. Advancements with technology have made it a lot easier for international trade to take place. Communication between countries is a good example. Communicating has vastly improved and helped to simplify the trading process. Some technologically advanced countries, like Japan and China have bountiful natural resources and that has a heavy impact on us. The United States is one of the largest contributors to international trade. Our GDP (Gross Domestic Product), is greatly impacted due to being huge import consumers. The United States relies heavily on products from other countries and we import much more than we export. Not only does this impact our GDP by lowering it as we import more than export, is also has an impact on our domestic markets because we are buying more from other countries. In regard to Foreign Exchange Rates, it is very important to know how they are determined. Considering economic growth within a country is important, governments can make certain that fiscal and monetary policies are in place to ensure that growth continues. Due to the goods and services that are traded between different countries around the world, there are foreign exchange rate payments that are required to be paid. You will see the foreign exchange rate differ from country to country. What happens when there is a surplus of imports brought into the U.S.? Cite a specific example of a product with an import surplus and the impact that it has on the U.S. Businesses and Consumers involved. First, it is important to try and keep imports and exports balanced. However, when one exceeds the other, it is called a surplus. Having a surplus of imports can create a lower price for the consumer, and have a positive effect on the employment rate of the country where the product was obtained. Seafood is a good example of a product with surplus. There are several states, mainly coastal states that have fishing boats out at sea for many months catching lobster, fish, crabs, etc. The seafood that is collected is used for both domestic sales and international export. This allows for several options when selecting fish, etc at the grocery store. It also increases your selection when out dining at a restaurant. A downfall could be that a surplus of seafood, fish, etc could result in a declining need for domestic fisherman to work and this could cause layoffs and cutbacks. What are the effects of International Trade to GDP, Domestic markets and University Students? GDP stands for Gross Domestic Product and international trade. GDP is the market value of all final goods and services produced in an economy in a one year period. (Colander, 2010) International trade is the exchange of goods and services between two or more countries. International trade greatly affects the GDP due to the fact that is we are able to have goods produced outside of the United States and the imported for sale at a cheaper cost than if we were to produce here, the consumer demands will increase and therefore help the GDP. Domestic markets are also affected by international trade as they have the ability to have products manufactured outside the United States at cheaper rates. This takes away from domestic manufactured product sales and could increase unemployment. On the reverse, it could affect domestic markets positively, as domestic retailers could mark up the products to consumers and keep the additional profit. International trade affects University students in a much different way. Suppose there was an increased demand for innovative ideas and qualified individuals to help keep our domestic markets alive? A University student could be a huge asset there. Also, the higher the GDP, more jobs will be available. If the GDP crashes, graduates should probably look for a job in another country. How do Government choices in regards to tariffs and quotas affect international relations and trade? Both International relations and trade are greatly affected by government decisions that are made about tariffs and quotas. Tariffs are the most familiar and most commonly used type of trade restriction. Tariffs are most often recognized as taxes here in the United States. Quotas are quantity limits that are placed on imports. These limits are decided by the government. The choices made by the government as it relates to additional fees for imports and limitations placed on the amount of imports directly affects international relations and trade. The positive side to this is that the government has the ability to control trade between themselves and other countries. This allows the United States to be picky. The ability to raise or lower tariff amounts gives us the power to possibly do business with underprivileged countries simply by lowering the tariffs as an incentive. They can also raise the tariff as a means to end relations with a country. What are foreign exchange rates? How are they determined? In regard to Foreign Exchange Rates, it is very important to know how they are determined. Considering economic growth within a country is important, governments can make certain that fiscal and monetary policies are in place to ensure that growth continues. Due to the goods and services that are traded between different countries around the world, there are foreign exchange rate payments that are required to be paid. You will see the foreign exchange rate differ from country to country. Why doesn’t the U.S. simply restrict all goods coming in from China? Why can’t the U.S. just minimize the amounts of imports coming in from all other countries? To put it simply, it is not possible for the U.S. to restrict all goods from China. This is mainly because there is an enormous trade deficit between us and China. China currently holds a very large portion of our nation’s debt and it would be a bad business decision to try and end relations when we still have a large debt owed to them. Not only do we have a large debt owed to China, the U.S. consumer has a very large demand for products that are made in China. China is one of the largest manufacturers of electronics and other luxury items, like the Iphone, Ipad, Ipod that we have come to rely upon. If we were to restrict all goods, we would not only destroy our economy, but also China’s economy. References: Colander, D.C. (2010). Macroeconomics. (8th ed). Boston, MA: Mcgraw-Hill/Irwin Trading Economics. (2012) United States Consumer Confidence. Retrieved from http://www.tradingeconomics.com/united-states/consumer-confidence.

Re-viewing Summer: the Way to Highland Park, A Selection From A Walker In the City :: Kazin Summer Highland Park

Kazin's Summer: The Way to Highland Park Sitting on the marble steps of the old, traditional American church, I began to feel cold. Two oriental lions, carved out of old white marble, surrounded me. Their faces were mean, and they seemed to be staring at something. As the beasts remained perfectly still, tiny creatures – black ants and brown bugs –very busily walked on their backs. As I looked around from my cold spot on the step, I could see an old, brick house. This house was like none other on the block. With a large American flag hanging on the door, this house – a symbol of the American dream – stood taller than all the other houses. My attention then shifted to two great big evergreen trees on each facade, and the beautiful bed of flowers, of all shapes, sizes, and colors, wrapped tightly around the base of the house – the tracings of an American summer. There was a light through the upstairs’ window of the house. I could see a mother sitting with her baby son. Although all I could hear were the many crickets singing softly in the night, I knew that the loving mother was telling a bedtime story to her sweet and sleepy child. My America is a very beautiful place, not only because of the big cities, tall buildings, stone statues, and pretty flowers, but also because of the people who make America what it is today. Knowing within every blue, black, brown, green, and gray eye you see on the streets of America – and like me, every window you look through – there are stories, hopes and even dreams, this thought brings me the greatest pleasure, as it did Alfred Kazin. Kazin’s greatest pleasure came looking at the many historical landmarks that New York had to offer and thinking of the many people who struggled to make those astonishing contributions. In â€Å"Summer: The Way to Highland Park† (1951), Kazin takes us into his childhood in the Brownsville section of Brooklyn, describing his America with such tactile distinction that we too can â€Å"taste the damp sweetness of Italian cheese† and â€Å"see the clumps of red and brown meat dripping off [the] sausage rings† (Kazin 332). â€Å"You cannot grow up in that kind of environment, without absorbing and re-expressing a fantastically physical world,† states Kazin in an National Public Radio news recording.

A Firearms Violence on Teens

Despite nationwide gun-free school laws that prohibit possession of a firearm on or near the property of a public or private school, students are bringing guns to school and using them against their fellow students and teachers with increasing frequency. What possesses these students to gun down their classmates? How are these students getting access to firearms? Who is ultimately responsible for these tragedies? What stresses contribute to these shootings? And how are parents and educators missing the warning signs that these children have reached the breaking point? Over the past few years, there have been an astronomical number of school shootings across the country, sending policy makers, parents, teachers, and other concerned citizens into a tailspin. These events are becoming more frequent and have shattered the sense of safety that children should have when they are in school. Shootings by students, some as young as 10, have occurred at sickeningly regular intervals in urban towns like Pearl, Mississippi, Jonesboro, Arkansas, Fayetteville, Tennessee and most recently Littleton, Colorado, where 12 students and 1 teacher lost their lives at the hand of two teen shooters who took their own lives. Firearm violence falls second only to automobile-related deaths, as the leading cause of injury-related death, in the United States. By the year 2003, firearm fatalities are projected to become the United States leading cause of injury-related death, unless the violence is curbed. In 1991, Texas and Louisiana saw firearm fatalities surpass automobile fatalities, and Virginia and Nevada also have continued this trend. In fact, the firearm death rate is increasing faster than any other cause of death except AIDS related fatalities. Recent public attention has focused on the problem of gun violence in the nation†s schools. A 1994 Gallup poll of Americans, for the first time, fighting, violence, and gangs have moved to the top of the list to tie with lack of discipline as the biggest problem facing schools. It is difficult to determine what effect the threat of violence has upon the learning of each student, but clearly education takes a back seat to one†s own sense of security and well being. According to a survey conducted by the Centers for Disease Control, one in 20 high school students carry a gun and one in five students would tell a teacher if he or she knew of another student carrying weapons to school. Theories differ about where young people get their guns. School security experts and law enforcement officials estimate that 80% of the firearms students bring to school come from home, while students estimate that 40% of their peers who bring guns to school buy them on the street. The United States has weaker firearm regulations and higher numbers of deaths involving firearms than all other industrialized nations. The greatest tragedy of gun violence is the tremendous numbers of children and youth killed or injured each year by firearms. These numbers continue to increase at alarming rates. According to Gunfree.Org, in 1985, the number of firearm homicides for youth 19 years and younger was 1,339, in 1995, it was 2, 574. In 1995, guns accounted for 84% of homicides of persons 13 to 19 years of age. Averages of 14 youth each day are killed by gunshots. A group studying juvenile violence in Multhomah County, Oregon identified the inadequate response of the juvenile justice system to students expelled for possessing weapons in schools, the need for additional efforts to detect weapons, and anti-violence education in schools as primary concerns. We must, as a society, recognize that there is a cycle of violence and that violence breeds more violence. There is no single answer to the problem of violence. A multi-faceted approach is needed. Prevention must be a priority. According to a ‘Public Health† Approach, recognition of three levels of prevention activities is essential: Primary prevention: These are interventions directed at people who have no obvious risk factors for development of violence. An example would be teaching grade school children to deal constructively with anger and conflict. Secondary prevention: These activities are directed to those who show clear-cut risk factors for violence. An example would be training in anger management for people who have a history of arguments or fighting. Tertiary prevention: These activities are directed toward minimizing the danger caused by those who have displayed violent behavior. Examples include interventions to allow gang-established patterns of serious or repeated violence. Any approach to violence must include education carried out in various ways and settings including collaboration among community groups, businesses, the schools, and government. Most of all, the parents must get involved. Schools offer the opportunity to reach a substantial percentage of the youth population and teach them skills aimed at the reduction of violence. Teachers are able to identify early on problem youth and families. Schools represent an important site to convey the message of society against weapons and violence. An important part of the anti-violence prevention strategy aimed at all youth is increasing the efforts to detect weapons in schools. While schools are already vigilant about responding to individuals when specific knowledge is available about weapons possession, this approach has not addressed concerns and perceptions that a number of weapons are present in schools undetected. Expanding the commitment to zero tolerance for weapons in schools would also better communicate to youth community standards, assuming that adequate consequences are in place. Most weapons are found through reporting by a concerned student. Such reporting should be praised. The National School Safety Center offers a checklist derived from tracking school-associated deaths in the United States from July 1992 to the present. Through studying common characteristics of youth who have caused such deaths, the following behaviors are a sampling of indicators of a youth†s potential for harming him/herself or others: History of tantrums and uncontrollable angry outbursts. Habitually makes violent threats when angry. Has previously brought a weapon to school. Has a background of drug, alcohol or other substance abuse or dependency Preoccupied with weapons, explosives, or other incendiary devices. Little or no supervision and support from parents or a caring adult. Reflects anger, frustration, and the dark side of life writing projects. Often depressed or has significant mood swings. Following the horrific shooting in Littleton, President of the Coalition to Stop Gun Violence, Michael Beard, remarked, â€Å"As a country, we must do a better job of protecting young people. We must turn of the flow of guns into our communities. This is an adult problem that deserves an adult response. It is our responsibility.† If we, as adults, do not step forward and take action to prevent even one more senseless act of violence, the youth of today will never have a tomorrow.

Soccer Symbol

Anas Salem Professor Michele Jelley 9/21/10 English Comp 101 Hidden Effects of Soccer Eduardo Galeano reflects upon one of, if not the most popular sport in â€Å"Soccer Is Everything. † He calls soccer â€Å"a powerful symbol, a great mystery. † The message that Galeano is trying to convey is that soccer is not just a sport anymore, it is much more than that. The reason is that soccer has affected individuals, groups, countries, cultures, and religion by unification because of its popularity and the diversity of its fans. First, Galeano says that soccer can affect individuals and groups.He explains how many who felt they have no place in the world found shelter through playing soccer, this happening at a time where suicide among the youth was at its highest rate in the world. Second, today it is obvious to see and notice how soccer affects countries. It does not matter how powerful or weak a country may be, Galeano says that when it comes to soccer, the rarest of event s does happen, for example an Arab team to become the Israeli champion, or a country in war, Iraq, to make it to the semi finals.Thirdly, soccer has affected culture and religion. Galeano says soccer re-established bonds of solidarity broken by the culture of alienation dominant in today’s world. Also, while some saw women’s team as a source of pride for their country, it had an effect on people practicing the religion Islam, because Muslim men were against the idea of women playing soccer. Many did not allow or want it because the outfits the women wore revealed parts of the body that as a Muslim woman should be covered.And some Muslim men just accepted it to save their families from poverty. In conclusion, the message that Galeano is trying to convey when he calls soccer â€Å"a powerful, a great mystery,† is that soccer, which was just a sport, now has and continues to unify, shelter, surprise, and affect a majority of the population. Who would of thought a p hysical sport, can affect your life in ways you couldn’t imagine and become such a powerful symbol.

Compare characterisation in the Age of Innocence and Poor Things

Compare characterisation in the Age of Innocence and Poor Things I shall be looking at Age of Innocence by Edith Wharton, published in 1920, and Poor Things by Alasdair Gray, published in 1992. Below is a brief synopsis of Age of Innocence; Newland Archer is engaged to May Welland, but when Countess Ellen Olenska comes back from a disastrous marriage, Archer and Olenska are attracted to one another, and by the code of conduct of New York society Archer decides to end this love affair with Ellen and goes back to May.A brief outline of Poor Things is about Godwin Baxter giving life to a woman (Bella) with a child's brain, after she committed suicide while she is pregnant. Bella is then introduced to Archie McCandless, whom she is later engaged to. McCandles is a student along side Godwin at school. Bella then runs away with Duncan Wedderburn, a lawyer. Then Bella returns and marries McCandless, however her family previous to her attepmpt at suicide try to claim, but she denies knowing them.Innocence & Wasp FlybyHowever, at the end we find this story to be false when the wife of McCandles reveals the true life that he had him.In this essay I plan to illustrate the differences and similarities of characterisation between both books, by way of class and how they act to the values within the novel, and how the characters interact with on another.In Age of Innocence, the characters are set in a historical period compared to when the novel was written. The characters represent the close community of New York, and how they abide by the firm yet unwritten rules that regulate the code of conduct of society.Whereas Poor Things shows the expansion of boundaries, and is set in a fictional world, where there are no limitations to what one can do.Therefore, both characterisations in Age of Innocence and Poor Things do highlight the limitations in both environments even though they are both set in different time periods. In Age of Innocence the society in which the Archer Newland lives prevent him from doing as he pleases without being perse cuted and being an outcast. In Poor Things the limitation is not so much science, but others perception of what Baxter has done that is morally wrong, and his limitation is his physical attributes. So generally the characterization is similar in that they are moulded by society's thinking, illustrating the same constraints.

An Analysis of Improvisation of Internal Control and the use of Quantitative Methodology

An Analysis of Improvisation of Internal Control and the use of Quantitative Methodology Research Methodology Quantitative Study Kothari (2004) defined primary research as the first-hand collection of data by a person investigating something. One of the main merit of primary research is that the data collected having specific to the research since the researcher full control over the methods used. This research will use the employees of Abu Dhabi Polymers Company Ltd. Borouge as the primary research subjects. The study will seek the views of the employees concerning improvisation of internal control. This study will utilize the quantitative methodology in investigating the analysis of improvisation of internal control. Kothari (2004) questionnaires are considered to be a cheap and effective way of collecting information from a big number of respondents. They can be prepared and administered in short periods of time since different respondents in different places can fill them at the same time. As the commonly used tools of data collection, there is an amount of reasons to study a topic with a questionnaire survey. First, questionnaires are anonymous, and researchers can more easily collect precise data with carefully drafted questions. Secondly the data collected can be quantified easily, hence making comparisons becomes easy. In addition, questions from questionnaires are designed for theoretical reasons, and the author can easily control what should be included. Questionnaires usually start from a known theoretical position and proceed to test the unknown position (Kumar, 2010). The questions are designed to conform to an existing research question and are hence fixed. The structure of a questionnaire is such that the researcher does not need to construct new questions. Consequently, a well-designed questionnaire can help the author gather information effectively not only on the overall performance of the test organization, but also to collect data for specific reasons in related enterprises. Pathak (2008) added that the Questionnaire is applied in the study in order to obtain information from the employees in Borouge. It consists of three main sections with the first section intended to address the idea of improvisation of internal control in business organizations. Given the wideness of the topic, it is intended that most respondents have an idea of how improvisation of internal control can be used as a business strategy in the current global market. The first part is, therefore, considered to be the identified aspect of the idea of improvisation of internal control. In the second portion, the opinions of the respondents concerning improvisation of internal control is evaluated. This section also attempts to determine the ability of Borouge to perform effectively. The last section is intended to collect biometric data from the respondents. The collected data will be the main tool for analyzing the test sample to see whether it is a representative of the larger Borouge i n the UAE and world population. The questionnaire uses closed-ended questions. Pathak (2008) explains that closed questions are advantageous since the results can be quantified easily. The data collected will be analyzed through data summary methods through percentage calculation. Background about Abu Dhabi Polymers Company Ltd. – Borouge Borouge has a high production capacity. In 2010, the company through its management team management tripled their products in the main manufacturing plant in Abu Dhabi to 2 million tones product. The 2014 production projection is expected to rise to 4.5 million tones. Borouge and Borealis are expected to increase their annual production to 8 million tons of polymers. The company is engaged on expansion plans across the Middle East and Asia market. Apart from the production process, the company in devising ways of addressing the water and sanitation problems affecting the people on a global perspective. The company engages in various corporate social responsibilities. According to Abdulaziz Alhajri, the CEO, Abu Dhabi Polymers Co. Ltd (Borouge), the company embarks on measures does not only cater to their customers, but also extends their care to the community and other stakeholders. For sustainability, the company ensures that they carry out activities that are environmentally friend ly and that promote the wellbeing of the natural environment (The National, 2013). Improvisation of internal control of Borouge will require understanding of the number of employees the organization has in the workforce. The Abu Dhabi Polymers Company Ltd has a total of more than 500 employees who work in the manufacturing plant for the petroleum products in the company. The research will collect information on the improvisation of the internal control of the organization. The population in the organization is comprised of majority male employees who take a population of approximately 87% of the sum of employees in the organization with women comprising of 13%. This population is crucial in the running of the study in the organization. The respondents will represent a sample of the entire population. Understanding the Abu Dhabi Polymers Company Limited internal control will enhance recommendation internal organization improvements. Borouge has tried to ensure equity in the workforce (Michael Adewale, 2010). Borouge has maintained an attractive positive image in the entire UAE region. With a high number of applications, the recruitment has been slow taking up to six months due to poor technical and contact with the candidates. This has been the case even after a massive expansion program taking place in all the branches. Such problems discourage many of the applicants who may have expansive experience in their fields of work, leaving the company lacking the best team to work with. It affected the company greatly by making some gaps in the workforce that reduced the output of the company. This reduced the production potential of the company and left the other employees exhausted due to overwork. This influenced the morale of the employees in such a situation negatively. Workforce planning refers to a well-organized move that involves the determination of the total number of employees required by the organization and critical understanding of their talents and abilities that are important for the company to realize its set objectives. It also involves preparing for action plan schedule to ensure that the objectives of the company are met as expected within the required duration of time. Sample Size and Selection Selection of the sample size is crucial in the research study due to enhanced ability to collect non-biased data from the respondent. The sample size selected for the study of the improvisation of internal control of Abu Dhabi Polymers Company Ltd is 100 questionnaire. The questionnaire will be used as the method of collection primary data in the study due to its easy application and design. In addition, the data analysis using the questionnaire is simpler in the quantitative research. The sample selection will be determined by probability sampling technique will be applied for this study due to its ability to incorporate non-biased data gathering and processing. This is effective due to easiness in calculating the required sample from a population. The selection process is also improved to ensure that the data collected is diverse and encourages the generalization of the sample size to represent the population (Wayne Stuart, 2004). Weng Ding (2013) argued that probability sampling is important due to its inclusive nature that provides a sample that is a representation of the total population. With a high population of employees at Abu Dhabi Polymers Company Ltd, the probability sampling method would facilitate representation of the entire population of over 1200 in the operation plant. The sampling process comprises of a number of steps to reach the desired sample size. The first step comprises of the definition of the population. In this research, the population type is considered to be the entire workforce at Abu Dhabi Polymers Company Ltd. This comprises of all employees who work in the organization. The second step comprises of the specification of the sampling frame that consist of a set of items or events that are possible to measure in the research. In this case, the objective of this research is to determine the improvisation of internal control of Abu Dhabi Polymers Company Ltd. The analysis comprises the study on the internal control in the organization that analyzes on its strength, weaknesses and opportunities for development to increase efficiency and effectiveness in the operation. Following the definition of the item being studied, Weng Ding (2013) added that the sampling process then involves the specification of the right method of sampling. In this cases, random sampling is selected where the population has equal chances of being selected as a sample for this study. This ensures uniformity and identifies the ground for analyzing that the sample used is a representation of the whole population. Having identified all the sampling concerns for the sample, the researcher may decide to determine the appropriate sample size for the research where in Borouge the sample size selected was 100 respondents. In addition, the determination of the sample plan is set for the selection of the sample in the workforce that will ensure the universality of the data collected for this research. Finally, the sampling method requires sampling integration in the research and data collection. The sampling method used is also reviewed to ensure that any possibility of bias is seale d. Data Collecting Tools The research on improvisation of internal control of Abu Dhabi Polymers Company Ltd will be dependent on two types of data that is crucial to this research. The primary and secondary data are important in research to ensure that there is verification of primary research results with secondary findings. The two types of data are important to the research since they reduce the possibilities of producing biased data thus presenting false evidence in the research findings. The primary data will be collected through a well-designed questionnaire that will gather all the primary data essential for the research. This paper will use some theories such as management and systems science, human resource management, core competency, and comparative advantage for analyses risks and development improvisation of internal control at Borouge, which is a manufacturing industry. The main methods used in the literature review in the relevant fields of manufacturing firms are quantitative, and qualitativ e empirical data from previous research (Herbert et al., 2006). This project intends to identify current and future trends in the improvisation of the internal control in an organization in the manufacturing industry through examining the past research, investigating ongoing trends and drawing conclusions on the possible future of improvisation in Borouge manufacturing company. The literature review in this research will give an overview of research done by the previous researchers and then compare those findings from the questionnaires used to present day academic work. The second section identifies the several large scale, and current, research findings analyzed to enhance understanding of the current state of internal control improvisation and its impact on the manufacturing industry. From these explorations, there is a discussion on the trends and movement in the global economy, especially in the manufacturing industry in United Arab Emirates. According to Adà ¨r Mellenbergh (2008), an exploratory study is used to clarify the understanding of a problem, to find out, what is happening; find a new insight; ask questions and evaluate phenomena in a new way‟. There are three principal ways to do exploratory research. Conduct a literature research; Conduct interview with experts in the subject or through questionnaires; conduct interviews to focus groups. As mentioned earlier, it will focus on the topic of risk assessment in HR outsourcing in the Chinese manufacturing industry. The research will conduct exploratory research in order to investigate the research questions. The research will be concentrated on both literature review and questionnaires, and combine them with the theory in order to provide an in-depth understanding of our research questions. At the same time, the research will use an explanatory study in order to answer our research questions more clearly. Firstly, after reading a numbers of literature about improvisation of internal control in an organization in the manufacturing industry in UAE, it is important to understand and analyze the question of (What is current risks of improvisation of internal control of the manufacturing industry?) And another question (What is the current trends in the development of the internal control improvisation in Borouge manufacturing industry?). This will help in collecting data and carrying an effective data analysis in subsequent sections.

Common Agricultural Policy Essay Example | Topics and Well Written Essays - 3000 words

Common Agricultural Policy - Essay Example Since then, the CAP has now changed dramatically after three successive reforms, the last one taking place in 2003 and being progressively implemented. According to the Common Agricultural Policy, with regard to developing countries the EU is committed to the principle of special and differential treatment. It appeals to all developed and the wealthiest developing countries to provide significant trade preferences to developing countries and it pleads for making these trade preferences more stable and more predictable. On domestic support, the EU is prepared to accommodate concerns of developing countries on food security, rural development and rural poverty by adjusting the "green box"(Harrison et al, 1995). In this paper, we would be discussing the effect of Common Agricultural Policy on developing countries to arrive at a conclusion whether CAP helps or harms the developing countries. When the EU was formed in 1958, two important conditions already existed. Firstly, all the countries that established the EU or joined it before 2004 had already been protecting their farmers. Secondly, these countries had signed the GATT that asked to combine agricultural protection with supply management (Polaski, 2006). The EU simply harmonized and integrated the existing farm policies of its member countries, so that one common policy was created instead of a patchwork of national policies. In doing so, it adopted a number of guiding principles. The first one was that of a unified market. Within the EU, the borders were opened. Farm products could freely move from one country to another. It was only at the outer border that import tariffs were imposed to protect EU farmers against cheap imports from the world market. The second principle was that of communitarian preference. This closely resembles the principle of food sovereignty that ECOWAS farmers and policy makers are discussing today. It meant that farm products that were consumed in the EU and that could reasonably efficiently be produced in the EU itself should come from the EU rather than from the world market. The external tariffs should be sufficiently high to ensure this. The third principle was that of parity and productivity. Parity meant that farm incomes should be equal to those in other sectors. This should partly be achieved by price support, but prices should not be too high, for affordable food prices for consumers were also important. Therefore, the produ ctivity of agriculture should be stimulated so that farmers would be able to produce at lower cost. The fourth principle was that of financial solidarity. All costs of the common agricultural policy were financed out of a communal treasury, which in turn was filled with funds originating from import tariffs and some other government revenues. From a developing country point of view, the impact of the reformed CAP on agricultural markets has become more complex. Even though the "new CAP" still has some unwanted effects, they are less direct and more difficult to assess (Herok & Lotze, 2000). The traditional image of a "fortress Europe" that is closed to developing countries' exports, while the EU dumps considerable